Competitive Strengths
Competitive Strengths
Competitive Strengths
We are a manufacturer of quality lifestyle-oriented products
We pride ourselves as a manufacturer of a wide range of quality lifestyle-oriented products. We have implemented stringent quality control policies and procedures in our manufacturing process to ensure that all our products are of high quality. Our PRC manufacturing facility adopts a Total Quality Management System from product design to delivery in accordance with the IS09001 requirements which allow us to consistently manufacture high quality products.
We have built up an established brand nameBesides having established our reputation as a reliable manufacturer of quality OEM products, we have also established brand recognition of our products under our "AGVA" brand name in countries such as Singapore, Malaysia, South Korea, Russia, Japan, Australia and the PRC. Our products are sold in the major hypermarkets/departmental stores in Singapore, Malaysia, Australia, Russia and the PRC, such as Carrefour.
We have a good track record as an Original Design Manufacturer that offers a wide range of productsWe believe that we have built up a strong reputation as a reliable Original Design Manufacturer. The endorsement received from our OEM customers is evidenced in the repeat business we have received from them. About 93% of our sales in FY 2005 came from repeat customers. Over the years, we have built up a network of customers from various major markets including Europe, US, Japan, the PRC, South Korea, India and Russia. Our customers are key players in their respective markets.
We work closely with our customers to design products to meet their specific requirements. Our product development team generates around 50 new designs every month. Such capability and productivity allow us to meet the evolving and diverse needs for fashionable, quality storage solutions.
We are able to manufacture a range of products ranging from multi-purpose pouches to handphone holders to motoring accessories as car organisers.
We have an experienced management teamWe have an experienced management team which is familiar with our business and understands our customers' needs and requirements. Heading the team is our President and CEO, Mr Albert Lim, who has more than 18 years of experience in the media storage industry. Mr Lim has been instrumental in propelling the growth of our business over the years and the expansion of our business to the PRC. Mr Lim is assisted by our Executive Director, Mr Aso Takayuki, who has more than 14 years of selling and distribution experience and has been instrumental in the penetration of our Group into the Japan market.
Believing that a strong management team is a key factor in ensuring the continued success of our Group, Mr Lim has also trained a management team to assist him in the daily management of the business operations. In addition, Mr Lim has brought in experienced managers to head key divisions and functions. These managers have hands-on experience with retail sales management and have worked in various multinational corporations.
We adopt a fully-integrated supply chain management systemOur involvement in the entire process of designing, production and providing direct marketing and sales services enables us to better understand our customers' requirements and to provide complete solutions within a short industry relative time frame from the stage of designing to delivery of goods. Being fully equipped with efficient manufacturing facilities and skilled, experienced and professional staff at every stage of our supply chain ensures that our customers' demands are met optimally and quickly. This has facilitated good relationship with our customers and resulted in repeat orders for our products over the past three years.
We have a competitive cost structureWe sell our products on a global basis. As our manufacturing operations are located in Dongguan, the PRC, our cost of manufacturing operations is competitive as compared to competitors whose manufacturing operations are located in developed and developing countries such as USA, Malaysia and Singapore and this has given us a considerable advantage over our competitors. We have also commenced our own production of primary raw materials (PP boards and film) since 2001. Such expansion has also helped to reduce our cost of production and further improve the competitiveness of our cost structure.